Marketing Agency · 14 accounts
White-labelled tracking standardised across the roster
100%
Conversion parity (was 78%)
GTM SSGA4Google AdsMeta
An agency managing 14 brands struggled with inconsistent tracking quality and no shared documentation.
Challenge
Inconsistent setups across 14 client brands, no documentation.
Solution
One server-side template, white-labelled docs, shared monitoring.
Results
Conversion parity
78%100%
Improved
Setup time / client
3wks5d
Improved
New client onboarding dropped from 3 weeks to 5 days with 100% conversion parity.
Implementation Flow
1Built a reusable GTM Server template with environment variables.
2Created white-labelled Loom walkthroughs and Notion docs.
3Set up shared monitoring dashboards per client.
Tools & Technologies
GTM SSGA4Google AdsMeta
