Google Ads · Lead Gen
Google Ads Enhanced Conversions — Higher ROAS
92%
Conversion match rate (was 48%)
Google AdsGTMGA4
A lead-gen business saw Smart Bidding plateau because Google was only matching half of submitted leads back to clicks.
Challenge
Low conversion visibility inside Google Ads with weak bidding signal.
Solution
Implemented Enhanced Conversions and a clean conversion tracking architecture.
Results
Conversion match rate
48%92%
Improved
Cost per lead
$58$39
Improved
Improved conversion reporting accuracy and stronger bidding signal.
Implementation Flow
1Implemented Enhanced Conversions for Leads using hashed email and phone.
2Routed conversions through GTM Server on Stape for reliability.
3Validated match quality in the Google Ads diagnostics panel.
Tools & Technologies
Google AdsGTMGA4
