SaaS · GA4
GA4 Setup & Tracking Fix via GTM
99%
Tracked sessions (was 71%)
GA4GTM
Marketing team could not trust GA4 funnels because of inconsistent event names and broken cross-domain tracking.
Challenge
Inconsistent analytics data and missing events across the funnel.
Solution
Rebuilt the GA4 event architecture and tracking setup via GTM.
Results
Tracked sessions
71%99%
Improved
Funnel drop-off clarity
LowHigh
Improved
Accurate reporting and improved measurement visibility across the funnel.
Implementation Flow
1Defined an event schema aligned to business KPIs.
2Rebuilt GA4 tags in GTM with consistent parameters.
3Configured cross-domain, referral exclusions and key events.
Tools & Technologies
GA4GTM
