Shopify Plus · Apparel
Server-side migration recovers 38% reported ROAS
9.1
Match Quality (was 6.2)
MetaGTM SSStapeShopify
An apparel brand on Shopify Plus relied on a browser-only Pixel and was losing 30%+ of conversions to iOS and ad blockers.
Challenge
Browser-only Pixel, low EMQ, duplicate purchases inflating reports.
Solution
GTM Server on Stape, Meta CAPI with full dedup, enriched user data.
Results
Match Quality
6.29.1
Improved
Reported ROAS
3.1x4.3x
Improved
Reported ROAS recovered 38% and Meta scaled spend with confidence.
Implementation Flow
1Stood up GTM Server on Stape with a custom subdomain.
2Migrated Meta to CAPI with full dedup and enriched user data.
3Validated parity against Shopify orders for 14 days.
Tools & Technologies
MetaGTM SSStapeShopify
