Meta CAPI · DTC
Event Match Quality Improved to 9.3/10
9.3
Event Match Quality (was 5.4)
Meta PixelCAPIGTM
Despite a working CAPI setup, Meta's Event Match Quality stayed in the yellow zone and limited audience performance.
Challenge
Low Event Match Quality and poor attribution on Meta.
Solution
Enhanced customer data collection and Meta matching signals via CAPI.
Results
Event Match Quality
5.49.3
Improved
Attributed purchases
100147
Improved
Higher-quality attribution and stronger optimization signals for Meta.
Implementation Flow
1Captured email, phone, first/last name, city and zip on the server.
2Persisted FBC and FBP cookies across sessions.
3Added a stable external_id keyed to user or order.
Tools & Technologies
Meta PixelCAPIGTM
