Multi-platform · E-commerce
Multiple Event Fix with Deduplication
<1%
Duplicate events (was 27%)
Meta PixelCAPIGTMStape
Three reporting tools showed three different purchase numbers because client and server events were not deduplicated.
Challenge
Duplicate purchases and inflated reporting across browser and server events.
Solution
Implemented a proper event_id architecture and browser/server deduplication.
Results
Duplicate events
27%<1%
Improved
Reporting variance
HighLow
Improved
Clean conversion data and reliable reporting across every destination.
Implementation Flow
1Generated a single event_id per transaction at the source.
2Mapped dedup keys for Meta, GA4 and TikTok server endpoints.
3Added monitoring to alert on dedup drift.
Tools & Technologies
Meta PixelCAPIGTMStape
