DTC · Beauty (EU)
Consent Mode v2 keeps attribution alive in the EU
94%
Tracked purchases (was 60%)
GA4Google AdsCookiebot
An EU beauty brand lost 40% of tracked conversions after enabling a strict GDPR banner.
Challenge
GDPR cookie banner destroyed 40% of conversions overnight.
Solution
Consent Mode v2 + server-side enrichment + modeled conversions.
Results
Tracked purchases
60%94%
Improved
Cost per purchase
$42$34
Improved
Tracked purchases recovered to 94% of true volume and CPA dropped 19%.
Implementation Flow
1Deployed Consent Mode v2 with Cookiebot integration.
2Added server-side enrichment for consented users.
3Enabled Google modeled conversions to recover unconsented signal.
Tools & Technologies
GA4Google AdsCookiebot
